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Masters Thesis
A study of skier's brand preferences
It is the purpose of this study to gather ski statistics which will aid those ski manufacturers who have the information in capitalizing on the rapid growth of the industry. The information needed includes a profile of who the skier is, that is, what his characteristics are and how they differ from those of the population in general. Included here would be different segments of the skiing market. Next, the factors which influence the purchase of one brand of skis over another need to be identified.
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